Caden's Story

Twenty-five years ago or so, in some fateful Silicon Valley conference room, there was an epiphany: personal data—the data that describes you as a person, like who you are, what you like and what you buy—is going to be worth trillions of dollars.

Their question became: 
"how do we get it?"

Maybe through a fair and equitable system where users own their data, decide who gets to have it, and what they want in exchange? Nah. Instead, "free" services like search engines and social media networks were created to siphon that data from each of us without our consent and use it to power everything from advertising to marketing to alternative data. The largest companies in the world are built upon this data.

Over the last years however, the tides have begun to change. Global privacy laws, domestic privacy laws, scandals like Cambridge Analytica, the end of third-party cookies, the end of tracking on iPhones, and much more have shaken up the digital landscape.

This is a digital revolution—and you're in the center of it! You finally have rights that help to control your data and preserve your privacy. But, someone has to bring those rights to life.

That's where we come in 👋🏻 We're Caden, and we believe every digital citizen should be a part of the data economy and be the one who can decide how their data is used, and what they want in exchange.

We've created an
app that gives you a secure wallet to add all of your personal data to from services you use every day—quickly and securely. We then show you fun and interesting insights about your data, like how much you watch Netflix compared to your peers or how much you've spent in your life on Uber. And more importantly, we offer to pay you real money, every single day, if you choose to share your anonymous data with us.

We want to always be hyper transparent about exactly what is done with your data on the business side and how we make money. You can check out our business platform, CadenOS,
here!

We're completely obsessed with privacy, so you can rest assured that every function and product we offer protects privacy, period.

It’s time to Make Everything Better! Thanks for being a part of our community.

💙  built in NYC

$24.4M
Venture Funding
25
Team Members
Days at Work
NYC
Headquarters

Leadership

John Roa
Founder & CEO
Amarachi Miller
VP - Product
Satyajeet Raje
VP - Data & Technology
Lara Pesa
Chief of Staff
Nick Hendra
Founding Partner
some of our...

Investors & Advisors

Nava Ventures
Streamlined Ventures
Jerry Yang
Founder - Yahoo
Barry Sternlicht
CEO - Starwood Capital
Industry Ventures
Montage Ventures
AAF Management
AME Cloud Ventures
Mana Ventures
Wenda Millard
Vice Chair - MediaLink
Don Callahan
Executive Chairman - TIME
Tyler Pietz
Head of Data - media.monks
Jordan Nichols
Financial Services - Google
Brian Hartwell
VP - Snowflake
Stephane Hamel
Global Privacy Expert
Porter Braswell
CEO - Jopwell
Ben Buettell
Fusion Acquisition Corp. II
Lightning Capital
Ravi Swaminathan
Founder and CEO at TaskHuman
Bill Gray
Former CEO - Ogilvy

Collaborative

Relationships shouldn't be just transactional. We forge more meaningful connections. We help boost voices that aren't always heard.

Humble

Relationships shouldn't be just transactional. We forge more meaningful connections. We help boost voices that aren't always heard.

Radically honest

Relationships shouldn't be just transactional. We forge more meaningful connections. We help boost voices that aren't always heard.

Join us

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